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(In)Validating my idea with VO Launch program

June 23, 2020

by Ganesh Sridharan

After about 12 years with Microsoft, I had no reason to complain. I had a technically challenging role, I was well paid and I was part of a great team. But I had a feeling that something was amiss. At some stage, that feeling made me leave my comfortable job at Microsoft and join OfferUp, a mobile marketplace startup. I immediately started falling in love with startups and the ability to make an impact in a very short amount of time.

Finally, I had an idea I wanted to pursue on my own. One day, during one of my countless introspecting hikes, my mind stumbled upon an idea to increase my productivity, as a manager at work. I could not stop thinking about it during the hike. After about 4 years working in different sized startups, I felt it was the right time to go beyond thinking about it.

By this time, I had been with 2 different startups. OfferUp and a B2B startup Ally Technologies and I felt like I had enough learnings to try something on my own. That is when I came across the Venture Out Launch program that helps startup founders validate their ideas, while maintaining their day job. I immediately jumped on the opportunity with the goal to validate this idea that was nagging me for months. Although I was very excited to be a part of the program, I was a first-time founder and didn’t know what to expect for my entrepreneurial journey or from a program that pairs you up with mentors.

My idea was to build a product for engineering managers to automate some of their day-to-day work. The product would integrate with tools that are already used by engineering teams and give them another level of insights and intelligence about their team operations. As a VP of engineering and multi-year manager myself, I felt that I was doing a lot of manual work – like getting status reports from my team, maintaining one on one notes and follow-ups, etc. – and I would pay for a tool to automate some of it so that I could focus on strategic priorities. My goal with the VO Launch program was to stay focussed on customer validation for the entire program so that I could define my idea crisply and validate it with potential customers.

In the first week, I got a chance to meet with founder mentors to find my lead mentors. It was a wonderful experience to get feedback from founders who have been there and done that, they helped me avoid countless mistakes and helped me reframe how I was thinking about the opportunity. All through this Launch 10-week program (now 12 weeks long), my mentors guided me to refine my target customers, helped with making crucial connections, and acted as a sounding board. Their inputs and feedback were invaluable.

Customer validation of my ideas was the hardest stage. Being an introvert, I had to step out of my comfort zone to reach out to as many people as I knew to get their feedback. It was also the time when I started to realize my own biases and how they were impacting my idea and startup. Given my engineering background, I wanted to build the product first before getting validation from customers. Looking back, now I realize why it was a bad idea. Customer validation not only helps validate a hypothesis with potential customers but also helps build a good distribution strategy based on the type of customers, where they meet, what their buying power is, how much will they pay, etc.

I talked to about 50 customers during this stage and gathered valuable feedback. Most of the engineering managers that I talked to felt that the solution I proposed was a nice to have solution rather than a must-have solution. Another learning for me is that they are not actively searching for a product to automate their work. Which meant, distribution of a product catered to this segment is a hard problem to solve. I pivoted a little to validate a couple of other problems mentioned during these interviews but in the end, I came to a conclusion none of the ideas I had was worth building a business.

Although I ended up pausing my entrepreneurial journey, the VentureOut program provided a framework for starting a business that I can use for the rest of my life. Apart from customer validation, I learned a lot during this program. I understood how to do market sizing, financial planning, go to market strategy and VC funding during the program.

After the program ended, I got an opportunity to be part of Glossier, a unicorn consumer startup looking to scale its engineering operations. Looking back at my career, I really loved the challenges in direct-to-consumer businesses, so I immediately jumped on it. At Glossier, I am responsible for building multiple teams (yes, we are hiring). Given my learning, with the Venture Out program, I am now very comfortable reaching out to potential candidates on multiple channels, personalizing my reach outs, and having great informational calls to understand whether Glossier would be the right fit for them or not. I also know the next time I have an idea and an itch to go start something new, I’ve got the network of support and tools to help me make the decision to venture out full time.

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Trista Taylor, Founder and CEO at Regroup

June 16, 2020

I walked away from a dream job. Each year, 2 million people apply to work at Google. My spouse always told me, “you’ll never leave, they give you free pancakes.” Yes, the pancakes there are amazing, but what made it really hard to leave were the amazing people, the incredible opportunity to make a difference in the world, and the golden handcuffs. So, why did I do it? And, how?

I started at Google in 2007 when the Seattle office was just 100 people and Google was just 17,400 people (now, it’s over 100K people). It was before Chrome, Android, Hangouts, Cloud, or Alphabet. We carried blackberries. The whole Seattle/Kirkland office went on an annual ski trip. There were bean bags, lava lamps, and free t-shirts galore. It felt like the wild-west and anything was possible. I loved it!

Over the next decade, I had the privilege to help teams work better together—to improve things like team cohesion, strategy, clarity, team culture, and processes. I built a scalable platform called TeamDev, which enabled all teams to gain insight and take action to improve team dynamics along with a global community of 100+ internal volunteers to consult and facilitate customized team interventions. This effort operationalized the team effectiveness research known as Project Aristotle. During this time, I had a ton of meaning, purpose, and autonomy.

It was around 2018 when I started getting an itch to leave—to take my show on the road and apply my experience outside of Google. But, Google was part of my identity and I was scared to go out on my own. So, I stayed. I took on a couple of different internal roles—working in the core g2g team (Google’s peer-to-peer learning network), and finally, something completely different, an HRBP in the Cloud organization. The more I changed roles, the more I found myself drifting from my calling and giving up the autonomy and purpose that made work worth doing. That’s when I really had to ask myself—what am I doing?

So, I did some soul-searching. I reflected on my own strengths and interests and journaled about what I wanted in the next 5 years. I met with a career coach about what it would mean for me to leave Google—the loss of identity and relationships. I attended Venture Out events to meet other founders to see what my life might be like after venturing out and talked with others I respected who had left Google. I realized it was time to strike out on my own.

When I gave my two weeks notice, I felt so strange. I had worked at Google for 11 years! I felt a huge sense of pride and identity with Google. It felt like saying goodbye to family. What was going to be on the other side of those two weeks? If not a Googler, what would my new identity be?

My intention was to build a solo consulting practice to help managers improve team dynamics. However, I didn’t feel motivated to build that business. I would find anything else to do around the house—I spent two weeks with my mother-in-law Mari-Kondo-ing my house. Then, after 6 months, I got an idea to build a scalable platform to help managers improve team effectiveness. This idea kept me up at night and just would not go away.

So, what am I doing now?

I’m the Founder and CEO of Regroup, where we help managers improve team dynamics. Our mission is to make every team a great place to work. We’re piloting our initial offering with teams, right now! Learn more at Regroup.co.

Looking back, I wish I had left earlier. However, it takes time to be ready. I’m so happy with my decision to leave. I’m feeling more motivated and energized by the opportunity to make all teams a great place to work and to build a team and a company to support that mission. Once again, I have meaning, purpose, and autonomy. Sure, I miss the comforts of Google (I’m making my own lunches and I miss the security of my paycheck), but it feels so good to be uncomfortably excited in this new journey.

Some advice for other founders looking to make the leap:

  1. Look before you leap, but don’t look for too long. I had no intention of starting a startup. I only started reading Lean Startup and other startup resources a few months ago. While I wish I had read up on all these resources and formed a clear plan before I left Google, sometimes the plan evolves over time and there’s no “right time” to leave. And, if you stay in your internal role too long, all the comforts and handcuffs will make it even more difficult to leave.
  2. Be sure your life partner is supportive. I was really fortunate that my life partner was supportive of me leaving my job and believes in the possibility of Regroup. We have two young daughters (ages 5 and 7) and we are living on his salary right now. So for us, it was a joint decision for me to found Regroup, and it would not be possible without his support. If you don’t have a life partner, just make sure you have a personal runway to get the business going.
  3. Be clear about your goals. Why do you want to venture out? What need will it fill? What will success mean to you, personally? The clearer you can be about your motivations the better decisions you’ll make and the more you’ll be able to gauge if you’re on the right path to success. Also, make sure you’re super passionate about the problem you’re solving.
  4. Be the person in the arena and dare greatly. Thomas Roosevelt has a speech that Brene Brown often quotes: “It’s not the critic who counts…. The credit belongs to the [person] who is actually in the arena, whose face is marred by dust and sweat and blood…if [they] fail, at least [they] fail while daring greatly, so that [their] place shall never be with those cold and timid souls who neither know victory nor defeat.” For me, it was time to dare greatly. Being in the arena is exciting and terrifying. I feel alive. There will be ups and downs, but when you are daring greatly in the arena, you live life without regrets.
  5. Connect with others who know more than you do. I’ve never started a company before and I have so much to learn. Every day I’m learning—from other founders, potential customers, former Googlers, investors, and others I get connected with. People want to share their knowledge, insights, learnings, and they want to be helpful. So, learn from others and be generous in return.

If you feel the pull to be in the arena as an entrepreneur, you might be ready to venture out. Deciding this life change can feel scary and overwhelming, but you’re not alone. There are amazing communities of people who’ve walked this road before who are supportive and happy to help.

Curious to learn more about Regroup? Learn how we help teams improve things like psychological safety and clarity at www.regroup.co.

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Black Lives Matter

June 3, 2020

Black. Lives. Matter.

This has been an incredibly infuriating, painful, and sad week in American history and our communities. The killings of George Floyd, Breonna Taylor, and Ahmaud Arbery are part of a horrific and consistent abuse of power by our justice system. It is even more maddening that these moments are not new in our country – we recognize that systemic racism has been fueling moments like these for hundreds of years. As two white males, we know that we have more to learn, and have a responsibility to speak out and speak up. Racism in America is real, pervasive, deadly and everybody’s problem.

Anger isn’t enough, it takes real action, steadfast dedication and a willingness to be uncomfortable in the pursuit of justice and a better world – especially for those of us with white privilege. It is on those of us who have been comfortable with our access, education, benefits, implicit bias and privilege to be uncomfortable now and stand up for our black and brown community members. The LEAST we can do is embrace our own discomfort to stand with our neighbors and to lift them up. The LEAST we can do is to be anti-racist.

From Day 1, Venture Out has been committed to building a community of founders, for founders. We firmly believe that entrepreneurship is one of the best ways to bridge the economic gap that is inherent in systemic racism. We believe that every single person deserves the right and opportunity to improve their life in a just and equitable world. We also firmly believe that is necessary for us to support those who do not have the same access to resources that, candidly, we have had.

As we continue our own journey of understanding, advocating and supporting, here is what VO is committed to doing, as a start. We would love anyone and everyone who wants to join us to partake in this journey of learning and we are of course open to additional ideas:

  1. Vote. Get these people out of office. Don’t get distracted by the top (although that’s important). Pay attention to local leaders.
  1. Listen. Listen to the Black and Brown voices in our community, and in our country.
  2. Educate ourselves. We need to better understand ourselves, our biases and the history of America that got us here. We will provide as many learning resources as possible to our community.
    1. Starting with this link to the google list. Anti-racism resource for white people.
    2. Other anti-racism lists that have been shared by friends of color:
      1. Asian American ways to support
      2. On allyship
      3. Anti-racism list.
      4. How to Make this Moment the Turning Point for Real Change
    3. If you are trying to understand White privilege, we recommend this article. White Debt.
    4. If you have resources that have helped you in your journey of understanding, please share them.
  3. Speak out in person.
    1. If you are marching, let us know, we will be there to lock arms with you.
  4. Support. Give our support and resources to communities that have already started down this path of supporting black and brown founders.
    1. BLCKVC
    2. Emerge Cohort from Liz Scallion, WeWork Labs and Softbank
  5. Discuss. Embrace the opportunity to have the discussion with our community
    1. Starting with our next Founders Forum, we will have one of our breakout discussions focused on what more Venture Out can do to make an impact and help bring the change we need.
  6. Donate. Here is a list of options for anyone considering, but do your own research:
    1. Social justice focused
      1. Black Lives Matter
      2. Equal Justice Initiative
      3. Bail fund
    2. Tech focused
      1. National Society of Black Engineers
      2. Black Girls Code
      3. /Dev/Color

We know that we must and can do better. This cannot just be a moment in history, it has to lead to sustained change in how we think, how we operate, and how we support each other.

VO Team

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